Friday, November 23, 2012

Big Film Houses driving away makers of good cinema

Noted Filmmaker Shyam Benegal has asked the film fraternity to ponder deeply over how to market Good Cinema, which is on the decline in India. Interacting with the media persons here on the sidelines of 43rd International Film Festival of India (IFFI-2012), he said, smaller films can move to Television but that does not offer market and that explains the continued decline of art films. Benegal said that Cinema is not like any other art like music or painting, but it is a full-fledged industry because of involvement of money. He added that with the the introduction of economic liberalization, the era of multiplexes came into being and big corporates have started investing money in the films like any other commercial venture and driving away the individual entrepreneurs. He said, the big businesses not only produce films, but they have complete control over film industry  by distributing and exhibiting those  films produced by them, which the independent and small filmmakers are not capable of doing.  Benegal said, the film promotion and the big money involved in it has become another problem area for good cinema. 

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